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This Week
Now
Caixa Economica Federal is Brazil's state bank and one of its largest banks. Since its opening in 1861, it has been actively involved in the life of the country. In fact, it is not only a financial institution, but also a social institution. For example, the government programs promoted by the bank, such as Bolsa Família, bring tangible help to poor families with many children. Caixa is also an agent of the FGTS - Guaranteed Working Time Fund - a program that protects working people in the event that they are laid off. The essence of the program is that employers deposit 8% of their salaries into employee accounts.
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In short, the bank is actively involved in the life of the population and can be considered not so much the state as the people. Not surprisingly, the new initiative - to launch an online lottery service in the country - was received with enthusiasm! Strangely enough, the idea pleased the female audience, although it is generally believed that women are less gamblers than men. But not in Brazil!
On August 10, 2022, Loterias Caixa launched a new service based on the national lottery. All the difference from the usual lottery is that the draws are conducted online. In a month and a half of tests, it turned out that the population liked the service: monthly turnover exceeded 20 million Brazilian reais ($5 million). More than 30,000 online lottery accounts were launched between August 15 and September 25, and the share of online lotteries in Brazil's lottery business turnover was 1.6% in the first month alone.
So who plays online lotteries? According to the calculations of analysts Loterias Caixa, the service came to love the female part of the audience - 26-27% of the total number of users. Moreover, the rate of activity of the female community in the lottery clubs of the land type does not reach up to 15%.
The second important indicator is the age of the players. More than 55% of online lottery accounts opened by persons between 18 and 40 years old. The most frequent players of the online lottery are young people aged 25-27 and middle-aged people aged 34-39.
Experts from the Loterias Caixa division are confident that the launch of the online service will benefit the entire lottery business in the country. First, new sales channels are never superfluous, which means lottery retailers can count on tangible additional profits. Second, jackpot size will increase significantly with the growth of new players online. Thirdly, the country's budget will be actively replenished and social and economic programs will be developed.