They show a parade of enameled tableware on the shelves of a department store in Novokuznetsk. A variety of shapes, drawings, and an abundance of taste! You can't put your finger between the things on the shelves. L The conversation is about the deficit. The partner of the enameled tableware workshop explains: "The stamping department has been working for us for 27 years. The equipment is mentally and physically outdated..." And immediately they show us the workshop. No, it's not an outdated stamping compartment, it just flashes in the frame. The camera will take a long time to admire the automatic tableware enameling line, where everything goes at a fast pace, as if by itself, while the worker sits and watches. It's good if the viewer understands metalworking technology. But why not? Then it will turn out that dear Evgeny Nikolaevich, the party manager of the workshop, explaining the reason for the shortage by equipment wear, I'm sorry, I lied!
However, is there a shortage? They say there is no "young mistress set", But it, please, stands on the shelf and invitingly rotates in the frame. So maybe the director of the department store, Zinaida Nikolaevna, is also lying, I'm sorry. With such a clearly visible abundance and diversity, suddenly there is a shortage!
That's it. Because of the desire to "show it beautifully", it was in vain, perhaps, the two heroes of the film were offended, the existence of the problem was questioned.
Further — more.
We will also be told: there is no shortage, there is overstocking. And they will show an exhibition and sale of fabrics from the Leninsk-Kuznetsk worsted mill in the same department store. The rainbow will fade in front of a kaleidoscope of colors and shades, it will take at least half an hour to go around all the stands. And here's what the soundtrack says: "Isn't it a shame nowadays to produce such colorless, low-quality fabrics..."
My God, they're fooling me again...
And then — even more!
They will show a bright, spacious weaving workshop, busy, fit female workers, and the assortment room of the combine, where the kaleidoscope of colors and shades of the exhibition and sale will be repeated. And they will say about the fabrics: they crumple. How? Not see. And they will add: they are sparse. And you won't see it. Although it's not difficult to show both: clench your fist, take it into the light and take a close—up. Let's say the authors trust our customer experience. We'll squeeze and take a look at the light, you can't knock us off our feet with the camerawork and the quality of the Svema film. But, believing what has been said, the viewer will want to see and hear those on whom the quality of the fabrics depends.
You are welcome.
Dressed in a strict business suit, Zinaida Nikolaevna, in a prosecutorial tone and with a demonstration of testimony from the store's book of reviews, will denounce the lovely weaver girls who are quietly silent in the hall from the podium. Then she will repeat the accusatory speech in the assortment room in front of the only listener, the chief engineer of the plant. Here the filmmakers resorted to a very powerful technique. Hunched over, obviously with a cold or sick, huddled in a coat, the chief engineer sits and tries to explain something in a low voice. Zinaida Nikolaevna, erect, frowning, towering over her, calls, shames and demands. And no comments. Guess for yourself what this dream means.
Does it mean that the weaver girls are to blame? But the color and density of the material do not depend on them. And there is no mention of weaving defects — thickening and thinning against the established texture, an abundance of knots on the threads of the weft or warp — in the film. So the girls know their stuff. Then the chief engineer? Oh no! It's easy to grasp the essence of the problem in her confused explanations. That's the question, after all: the fabric is planned to be produced in meters, and the raw materials are ordered to be protected. Therefore, the fabrics are sparse. There are no necessary raw material components. Therefore, they crumple and stain poorly.
Another substitution, another shifter. They told the wrong story, punished the innocent, and drove off... This time we're going for a positive example. There was a thesis, now an antithesis. Optez pour le
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